Corporate Info - News & Events  
Genie Reaches Rental Customers, Contractors Through Social Media - July 13, 2010

REDMOND, WASH. (July 13, 2010) – Genie, an industry leading brand manufactured by Terex Aerial Work Platforms (AWP), is entering the world of social media with its Facebook, Twitter and YouTube sites. Through these sites, Genie is aiming to better connect with an online community of customers, end users and team members while also building brand awareness and customer loyalty.

“We are continually seeking new ways to tap into our customers and improve our product offerings and services,” said Mike Samora, Global Director of Marketing, Terex AWP. “Social media will allow our customers to come together in online communities to discuss and share ideas related to the Genie® brand. This presents us with an opportunity to listen to individuals on a more personal level and achieve real-time results.”

Updated regularly, the Genie sites will feature company news, product and service updates, industry-related news, promotional activities, contests and prizes. This will benefit all online followers by providing a new level of participation.

To visit the sites and take part in the conversations that are changing the industry, reach us at:

Facebook Page:
Twitter page:
YouTube Channel:

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